Useful lessons from the work we do.
Practical notes on digital choices, discoverability, performance and AI. Based on practical work, not a content calendar.
The accessibility law already applies. What must your website do now?
Since 28 June 2025, webshops and online services must be accessible. Who it applies to, what the regulator expects and a checklist to start.
Rebrand your website without losing your Google rankings
A new name or look does not have to cost visibility. Keep your rankings with a URL map, permanent redirects and a tight first month.
GEO in 2026: make your expertise discoverable and citable
No magical AI markup, but a strong technical foundation, original expertise and sources that people and machines can verify.
IndexNow and sitemaps: help new content get discovered faster
What you can signal technically when publishing, what a sitemap proves and why faster discovery is not the same as higher rankings.
Multilingual SEO without duplicate content or forced redirects
A clear URL for each language, reciprocal hreflang and a language choice visitors can always change themselves.
Structured data: make your business understandable to people and machines
A practical approach to schema markup that matches visible content and strengthens your digital entity.
AI makes things faster. Taste decides whether they become better.
Where AI genuinely accelerates design, where output becomes generic and why art direction matters more than ever.
Local SEO without twenty near-identical city pages
Build regional relevance with real projects, consistent business details and content only you can publish.
Headless or WordPress? Choose by workflow, not fashion
The right CMS choice starts with who publishes, how often content changes and which channels use the same content.
A fast website does not feel technical. It feels natural.
Core Web Vitals translated into design decisions visitors genuinely notice.