OLÉ.MEDIANLTwo centres. One calm place to find the right care.
The renewed website for a multidisciplinary health centre for women, men and children, with a special focus on women's health.
Bloom brings many healthcare professionals and specialisms together. Visitors needed to understand, without unnecessary medical jargon, where to find the care they need: the women's centre or the broader health centre.
Olé created the complete website around the visitor’s care needs. Information architecture, soft typography, authentic photography and two clear starting points organise the breadth of services while helping visitors get to know the practitioners and find the centre.
An accessible digital front door that positions Bloom correctly as a health centre in Weert and guides visitors towards suitable care or contact more quickly.
The women's centre and the broader health centre are individually recognisable while remaining part of one Bloom.
Authentic photography, specialisms and location information make the step from online orientation to contact feel smaller.
Content, technology and regional context strengthen the health centre's digital front door together.
DESIGN PRINCIPLECare feels more accessible when visitors can start with their own question instead of first having to understand the organisation.
Find the right care
